5 VIDEO STRATAGIES YOU SHOULD BE USING

Content is top of mind for over 90% of marketers headed into 2025. With AI video tools becoming widely available the initial impulse is to experiment with the new multimedia production facets. However the application of video is something not quite as sexy but immensely impactful for any business.

1. Teambuilding and recognition

Designing internal content may seem like an unnecessary expense, but any CEO knows that maintaining a unified company mission is essential for effective teamwork. Employees who don’t align with company culture can disrupt office dynamics, lower productivity, and impact the mental well-being of their colleagues. With depression at an all-time high in the U.S. and employees spending 40–80 hours a week at work, fostering a positive workplace environment is more important than ever. Engaging internal content that reinforces company values can help unite teams, strengthen communication, and build a sense of camaraderie, preventing departments from becoming isolated and disconnected.

2. Lead filtering

For sales / departments who leverage mail campaigns or any inbound effort a common challenge is qualifying and heating up leads so that those marketing dollars aren’t going directly down the drain. A modern tactic is to use a qualifying video before the lead reaches out or enters the next portion of the buyer journey.

3. Technical Training for manufacturers

For manufacturers the old guard often stick to the tried and true with training new personnel, the old one teaches the young one and it often takes weeks or months off the experienced personals calendar, all the while straining the rest of the team and holding up production. Effective use of proprietary training videos/modules can streamline this process saving tens to hundreds of thousands of dollars every year.

4. Personal branding

As we shift into an era of influencers simply being an employee isn’t enough if you want to attract better opportunities; be it new clients, new positions or something unique to you. A growing trend is creating about videos for individuals highlighting your skill set and approach. This gives a condensed opportunity to get to know you’re personality along with your strengths.

5. Disaster preparedness training

2024 brough an unprecedented number of weather anomalies that make it difficult to deny global climate change. Which tornado alley moving further south, hurricanes moving further north, cold fronts, wildfires etc. it’s negligible at this point to not have a plan of action in case of emergency. A series of disaster training videos can provide an effective way to inform employees of contingency plans for each disaster without disrupting their workflow