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    Case Study- TOMRA Foods CS Videos

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    Tomra Foods

    Our work with TOMRA Foods, which had recently acquired COMPAC Sorting at the time, played a key role in outreach and shareholder communications. Between 2019 and 2022, we produced a series of case study videos featuring farmers across the West Coast. These videos showcased the versatility of TOMRA’s technology across different farm sizes and a variety of produce.

    TOMRA Food’s COMPAC division is a leading manufacturer of cutting-edge AI-powered produce sorting technology (such as the Spectrum system, pictured left). TOMRA, a Norwegian company founded in the 1980s, has several environmental holdings, one of which is COMPAC. Based in New Zealand, COMPAC designs and manufactures optical sorters, graders, peeling systems, and process analytics solutions for a wide range of products, including nuts, seeds, dried and fresh fruit, potatoes, vegetables, meat, and seafood.

    • Client

      Nigle Flack

    • Category

      Case Study Videos

    • Date span

      March 21, 2019 - September 8, 2022

    Aqusition Growth and Communication

    In late 2019, I partnered with TOMRA Food’s COMPAC (try saying that nine times fast!) to produce a series of case study videos. I coordinated with their New Zealand office and regional sales teams in Yakima, WA; The Dalles, WA; Fresno, CA; Los Angeles, CA; and Piru, CA. Working with six different fruit farmers and packers, we highlighted the key benefits, technical operations, and real-world impact of products like Spectrum—demonstrating their value with clear, compelling evidence.

    These videos acted as a spearhead for communication; delivering the most information in the shortest amount of time with the highest retention rate for prospects. Also working as a catalyst, our case studies increased the speed and efficiency for Invision team’s sale cycles ultimately leading to higher volume. Visit our youtube to watch all the videos we created for the project.


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    Project Benefits

    Product Validation

    These case study videos played a critical role in validating this technology and increasing farmer adoption. During the years we worked with TOMRA, there were significant spikes in sales, apart from the dip during COVID-19. As shown in the chart above, the sales boost in 2019 (+10%, $79M) and 2021 (+41%, $339M) can be attributed, in part, to the success of our videos.

    Generating Excitement For Share Holders

    Our videos were showcased at several international trade shows, featured in live web events, and promoted through the company website. As shown in the figure to the right, there were spikes in shares around the time of these trade shows. During this period, video content served as the primary form of mass communication, delivering favorable results. In depth sales numbers for finance nerds.

    Educating prospects

    A critical part of farmer adoption is trust and understanding. These case study videos function in part as an educational weapon to inform prospect about the process and technical support they receive along the way. This alleviated many concerns over adopting what may seem like an intimidating technology.

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